Good point. I went for the Toyota because I am more interested in their heritage as opposed to Subaru's. That and the look/presentation of the GT86.I guess it will all come out in the wash once there have been a few comparison tests in the UK.
Funnily enough, we wanted the Subaru because of their heritage, and the fact that we have owned a variety continuously since the year 2000, and still have one.
We took the GT86 for a test drive to our local Subaru dealership, where we have a good relationship, and they let us drive the two back to back over the same roads. We wanted to prefer the Subaru, but the style at the front end got a nod in Toyota's favour to start with. Then the test drive found the GT86 to seem more compliant and "relaxing", especially driven hard on roundabouts. On the Subaru interior side, I hated where they fitted the red "alarm set" light, as if stuck on like an afterthought.
The BRZ fender garnishes are much better, IMHO, than the Toyota item, so we have changed those. Otherwise it's been a nod to the Toyota.
It wasn't their RWD heritage we were referring to.
It was other aspects of Subaru ownership that drew us to that badge as a first choice for a new product. Particularly the flat four used in the GT. As we see it, the combination of what Toyota does well (we are impressed with our Toyota IQ ) with what Subaru does well should make for a cracking product. I am not a fan of recent Subaru product design, so was pleased that that aspect was Toyota-led, and prefer the front-end of the GT to the BRZ. Having said that, if both versions had had the BRZ front end, I would still have bought one, because I do like it, but not quite as much as the Darth Vader helmet.